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The BIC boy is one of the most well-known corporate images in the world. He was first designed in 1961 by the world-famous, French graphic designer, Monsieur Raymond Savignac for an advertisement. The original advertisement showed a French schoolboy in uniform, with a BIC pen held behind his back. The schoolboy's head represented the pens' new tungsten carbide ball. The image was later stylized to become part of the BIC logo. Although he retains most of his original design, the BIC boy logo has had a major makeover, even appearing as an active 3-D image on some packages. Cool, huh? |
That concludes the educational part of this page.
Now scroll on down and get some free stuff. |
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The Bic Everyday site features free product offers, contests, and creative tips. |
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The Bic Markit site is a great source for craft ideas, sweepstakes, and coupons. |
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